Few things strike fear into a business owner’s heart quite like navigating Google’s various services. Anyone who has seen the analytics dashboard knows that Google isn’t always for beginners. That said, the services they offer, both free and paid, are priceless for online marketing. One such tool is Google AdWords.
What exactly is Google AdWords?
The biggest draw to Google AdWords is its ability to adhere to your budget. For small businesses with limited marketing funds, this is essential. Beyond that, Google Adwords works on multiple levels. You’ll start by choosing ad formats and features and deciding where your ads will appear on Google. Next you’ll select the right keywords, bid on keywords through a keyword auction, measure your ad’s performance, and, only pay for results. Keywords are the primary focus of AdWords. When someone searches a keyword, it triggers your ad to be shown. There are some other intricacies, like the keyword auction, which Google uses a formula for to determine what you’ll pay. It looks something like this:
The Ad Rank of the Person Below you /Your Quality Score + $0.01 = Your Price
However, the most basic explanation for Google AdWords is this: come up with keywords that get your ads noticed and clicked on while targeting the right audience. Here are the steps you’ll take to get going:
- Sign up for an account if you don’t already have one
- Follow Google’s guidance to navigate your account
- Choose keywords
- Create content wisely (remember, it’s limited)
- Choose a landing page closely related to your ad
- Utilize the metrics to find the perfect combination of keywords and content for your business
Google AdWords is Good for Business
So why is AdWords so good for your business? Number one, its flexible and measurable. As a company, you can see what’s working and what’s not. Plus, you won’t have to pay for things that don’t work at all. AdWords also allows extensions. You can add images, links and contact information. Partner sites gives you wider exposure, and you can learn about and narrow your audience with a slick tool; gather information like time of day you’re getting clicks, locations, browsers and devices used.
Other key benefits are that Google AdWords often works faster than SEO. It also has proven to be more engaging. Most importantly, as stated before, it lets you set a maximum cost per day for your advertising campaign.Google’s tools may seem daunting, but you can’t reap the rewards if you don’t try. Businesses benefit from using every tool at their disposal, and Google Adwords is a pretty handy one.