Marketing Toolkit

Email Marketing

Direct Mail

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Email Best Practices

Using email as a part of a broad-based, omni channel approach is a best practice.  Email is not considered an effective stand-alone tactic, and should be used as a supplement to inbound – not as a primary method.  The concept of “they ask,we answer” is far more palatable than, “hey, read this”.

  1. Don’t purchase contact lists.
  2. Avoid using ‘No-Reply’ in the sender’s email address.
  3. Stick to fewer than three typefaces.
  4. Optimize the email’s preview text.
  5. Include an email signature.
  6. Clean your mailing list regularly.
  7. Keep the main message and call-to-action above the fold.
  8. Personalize the email greeting.
  9. Keep your email 500-650 pixels wide.
  10. A/B test different subject lines and calls to action.
  11. Put your logo in the upper lefthand side of the email.
  12. Use incentives to increase open rates.
  13. Allow recipients to subscribe to your newsletter.
  14. Write compelling (but concise) subject lines.
  15. Use auto-responders for opt-ins.
  16. Closely tie emails to landing pages.
  17. Conduct a five-second test.

Courtesy: Jamie Turner