Pinterest has been growing by leaps and bounds in recent years, today hosting more than 100 million active users, or pinners as they’re called. While some businesses have been quick to adopt the platform as a powerful promotional tool for their products and services, others have been slower to move, often because they’re “bogged down” by the idea that Pinterest is primarily for craft and recipe ideas, or that their audience simply doesn’t use the platform.
This is often not so – and if your misconceptions of Pinterest have been keeping you from promoting your business on the platform, you’re missing out on some significant benefits, including a much longer life cycle for your content and the potential to significantly expand your customer base. If you’re not sure how Pinterest can help your grow your business, here’s what you need to know in a nutshell:
Boards and Pins
Pinterest lets users post content to boards they set up around specific themes or ideas. As a business, you want to set up boards that are related not just to your product, but to your audience as well; like any other type of marketing content, Pinterest content must be relevant to be effective.
Pinterest is a visual platform with each pin associated with a specific image, so when creating content, you need to think not just of the words and pictures on your site, but also of the image you’ll use to promote each bit of content on Pinterest. You can use your own images or you can subscribe to a stock site to find the most appropriate images.
Analytics, Rich Pins and Promoted Pins
Business accounts have access to a wealth of analytic information to make it easier to learn what’s working and what’s not, and promoted and rich pins make it easier to reach new audiences and provide additional “at-a-glance” information that makes it easier for pinners to connect with your business.
I don’t have time to add another social media site to my marketing plan.
We hear you, but the fact is, Pinterest is so popular, if your business doesn’t have a strong presence there, you’ll be missing out on a big piece of the marketing pie. If learning and maintaining a new platform seems overwhelming, consider hiring a marketing company to do the grunt work for you, so you can focus on running your business while still reaping the rewards.