Research firm Demand Metric conducted a recent market survey where 74% of B2B marketers reported that video now converts better than other content types. Video is an incredibly powerful marketing tool that attracts prospects, improves customer experiences, and generates better results than static images or text.
Your business can help to differentiate itself by using video – as a welcome to prospects, as a product or service information tool, or simply to say “thank you”.
Examples of our Work:
Northwest Catholic High School – Signature Series
Developed and edited during the spring of 2017, “Welcome to Northwest Catholic” was produced by Clarity Marketing, in collaboration with the NWC administration, and was launched at the start of the 2017-2018 school year. There are 5 videos in the series:
Welcome to Northwest Catholic
Academics and College Preparation at NWC
The Arts at NWC
Athletics at NWC
Faith & Service at NWC
Windsor Federal Savings – TV Commercial
When Windsor Federal Savings wanted to update their TV spots to include mobile banking and other modern features, they turned to Clarity Marketing. We created the storyboard, jointly edited a draft, and worked together for a succinct :30 spot that runs during UCONN basketball and Boston Red Sox games.
Hartt School Community Division
The Hartt School Community Division conducts “From Studio to Stage”, a four-week intensive training course for ballet students. Guest master teachers include renowned artists of the professional dance world and are supplemented by faculty of the The Hartt School Community Division.
As part of their promotional efforts, Clarity Marketing was tasked with storyboard, video capture, editing, and final production. This spot involved multiple shoots, all in 4K, to bring the true essence of the program to life.
Donors and Volunteers – Thank You Video
Thanking donors and volunteers was something that the University of Hartford’s Hartt School Community Division (HCD) tried to do frequently, but they wanted to ensure that those thank-you’s expressed their sincere – and genuine – appreciation. Clarity Marketing was tasked with storyboard, onsite video capture, and production.
Being a volunteer for HCD takes many forms. From outreach opportunities, to events and community-building, to a variety of promotional activities, volunteers and donors can – and do – make a difference!